Consumers perceive and accept many brands within a certain trade group in different ways. The picture fundamentally expresses a method a consumer thinks why Position your brand when the consumer thinks about it the brand arouses. On the basis of these characteristics, which the consumer associates with the brand, the firm can build a competitive advantage because of its brand.
View points of Brand recognition is how a man sees himself, brand placement is how this individual describes himself and brand knowledge is how this individual is looked at by others. A company assembles its brand image through trade communication with its consumers. In the thoughts of consumers, a brand will be created when this really is completed or the comprehension about a particular symbol has essentially transformed.
Brand placement, nevertheless, is to let others remember your processes in this complex and saturated competitive environment (Graphic IV shows the relationship among brand identification, placement and knowledge). Many people are confused about the relationship between branding placement and ” ” as well, it's because they confuse branding” itself with control measures and brand development. In these four steps, the main job of brand placing” is to have brand value and the brand recognition content orientation communications communicate with the goal consumers. It is quite simple; the essence of brand management is always to combine your own view about yourself and other people's views about you through various means. The consumers interpret all advice that is obtained and form a subjective perception of the brand or its image.